case study:
hppy skin
When HPPY Skincare came to us looking for content to support all channels for every product launch, we knew just what the collaboration called for:
✔️ tasteful articulation of their cryotherapy point of difference (face masks made like smoothies)
✔️ fresh, natural models (with excellent skin makeup artistry)
✔️ bright home environments with allll the trendy neutrals, plus ample natural light
✔️ art direction reflecting an elevated clean beauty positioning
✔️ ...and staying true to their brand ethos, HEAPS of "happy" smiling portraits! 👄✨
Blending in-studio product & ingredient stying with on-set model lifestyle imagery & motion, we deliver a balance of playful and aesthetic content that HPPY can use to assert its identity across website, socials, paid media, out-of-home, and PR. Next up, retail! 📸🎥
A look into HPPY's cold pressure processing
'High/Ultra Hydrostatic Equipment’ is commonly referred to as HPP (High Pressure Processing) — the machines used to safely preserve fresh nutrients (usually for groceries like salad dressings & dips) without the need for heat or chemicals. Harnessing about six times more pressure than the deepest oceanic trench on Earth, HPP effectively eliminates all potentially harmful microbes, while giving the powerful active nutrients a place to thrive. Then what? They stay that way from fridge to face.
snapshots
brand library, ad campaigns, social media, website, e-commerce