case study:
la peony clothing
Launch a sustainable slow-fashion brand, that sells a relaxed affluent lifestyle: that was our brief in coming up with a vision for the new women's leisure company, La Peony. ⛰️🎞️🥀 Centered around an influencer-model campaign shoot outdoors, we produced E-commerce and Editorial launch creative to supply the brand with social media, web, PR, print, and advertising materials.
This is of the most rewarding experiences as an agency specializing in brand positioning.
behind the edit
🎬This scene (one of 4 short "stories" we created across the private Malibu ranch) was about connection and R&R, to build an asset kit that told an overall story of living the good life while feeling fabulous & comfortable in the brand's fleece-lined, built-in shapewear "sweats that give fashion" designs. La Peony's luxury price point & upscale clientele factored into casting, prop styling, and location choice.
📋👥🧺🍓🥂🐴⛰️☀️
Our challenge was to bring the feminine energy of the client's brief into imagery of an otherwise structured, fitted capsule collection of dresses and jumpsuits. We layered wardrobe, such as tulle underskirts, to add breezy movement and softness, creating what is now a signature look for La Peony. They even sourced a similar skirt to merchandise on their online store!
snapshots
brand library, packaging materials, social media, website, PR
