case study:
real techniques
For one of the most popular and mass-distributed beauty tool brands in the market, constant content to keep up with growth (and rising competitors) is non-negotiable. As creative partners for their very first paid media efforts, we collaborated with Real Techniques on studio photography of bestsellers and newness, paired with demonstrative professional videos & UGC-style ads to support large scale cross-platform advertising.
let's talk paid media performance
Our background in ad management for beauty brands means our productions are always designed to maximize content yield, to support the widest range of marketing stories, such as:
🎞️ Problem & solution
🎞️ Companion SKU comparison
🎞️ Hero features & benefits
🎞️ Hero before & after
These makeup application demos each shot in one block is an example of this. We carefully planned the products, techniques, and order of application into our timeframe with each model to deliver Real Techniques ideal footage for ✨multiple✨ ad concepts, whereas some productions might adhere to a traditional shot list to just yield 1. 🪄
Did you know... 🟠 "the orange one" is the #1 blending sponge in the market? Sold nearly everywhere you find beauty - from ULTA & Target to your nearby drug store. Model videos paired with our studio work helped Real Techniques demonstrate how this beloved hero pairs with newness - brush kits & other tools - to create endless full-face looks at a fraction of the price of prestige.
snapshots
brand & retailer product pages, social media, paid media, streaming advertisements
