case study:
suave
When Suave's executive team tapped us to help with a full-scale brand revival following their acquisition from Unilever, our response was: "We grew up with Suave... and it's still the brand we grew up with!"
We began with a Times Square video billboard to re-unveil their hero shampoo & conditioner collection with larger-than-life hair, followed by monthly content refreshing all bath, body, and personal care categories to assert the heritage brand's status as a leading household choice for smart, sensible consumers.
Our new partnership is all about presenting Suave's brand in new, elevated contexts. There's no reason everyday essentials can't feel a little luxe!
did you know...
Suave was one of the first brands in the 1930s to bring salon-quality hair care to the general public. It began as the National Mineral Company in 1937 with 1 product - the hair tonic - and after expanding into all haircare as well as soaps, lotions, and deodorant, was sold in 1996 to Unilever.
snapshots
brand library, print advertisements, social media, out of home
