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case study:
chapstick
Name a more iconic brand... we'll wait!
Our lips are no longer sealed about the exciting future of ChapStick, who joined our portfolio Spring 2024 to begin reviving its assortment of countless flavor "sticks" encased in the distinguished tube.
did you know...
ChapStick's original packaging resembled a wickless candle wrapped in tin foil, created by 1880's Virginia pharmacist to heal chapped lips.
Due to its popularity, "ChapStick" has become a genericized trademark, a term popularly referring to any lip balm contained in a lipstick-style tube and applied in the same manner as lipstick.
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